Things to consider for your food location assignment.

Here are links to my comments on each of the pre-light tests for group A.

I'll post group B comments before the group B shoot on February 25.

Adriano & Orquidea

http://screencast.com/t/pI3gBMZolH

Eric & Thomas

http://screencast.com/t/EDQQuboYb2

Crissy & Guzzo

http://screencast.com/t/0JYrr22317

Nina, Julie & Georgina

http://screencast.com/t/U3gFoJEf

Audrey & Cristina

http://screencast.com/t/tXG0jgwYCB

Neil & Svetla

http://screencast.com/t/qZhchf9w

Assignment 2 Product on Location (20% of final grade)

These two images were taken by past students: Charles Lanteigne and Grace Agoustino.

The purpose of this assignment is to fulfill program competencies:

· BW55: to create photographs outside the studio

· BW57: To photograph products.

To fulfill course objectives:

· Create small product photographs on location.

· Adapt to mixed light situations.

This assignment simulates a professional editorial food photography assignment.

This product photograph will be taken in one of the restaurants at the Pepsi Forum. The photograph should meet these three main objectives:

1. The food should be presented and lit to look appetizing.

2. The background of the photograph should suggest the ambiance of the location.

3. The composition of the photograph should fit into the lay-out; the cover of Gourmet magazine.

There are 4 components to this assignment as listed below. Each of the 4 components is worth 25% of the total grade for this assignment.

1. Pre-light polaroid & diagram (25% of grade) uploaded to your blog (large enough for viewing please) by Tuesday February 15th. Diagram is detailed and clearly labeled with all following information: 1. Camera position relative to subject (include distance and height). 2. Subject position relative to background elements. 3. Focal length of lens. 4. Available light reading in various parts of the scene. 5. Additional lighting information including type of additional lights (strobe, tungsten, etc..) lighting accessories (soft box, grid, umbrella etc..), CC gels, approx. desired power from each source.

2. Pre-light report and analysis (25% of grade) uploaded to your blog in the same post as the diagram and polaroid (Tuesday February 15th). A detailed report (in point form) answering all of the following: 1. What is your intention in terms of how you plan to use the available light (as your main, your fill or even a hair light)? 2. What is the reason for your lens choice (do you want the compression of a long lens or the exaggerated perspective of a wide angle)? 3. What aperture do you plan to use and why? 4. What shutter speed to you plan to use and why? 5. Do you have enough available light to achieve these camera settings? 6. Do you have enough strobe to achieve these settings? 7. Do you have too much light to achieve these settings? 8. Are there any technical problems with your test shot that will need to be addressed at the shoot or in post-production? 9. How will you be addressing color balance? 10. What is the equipment you will need for the shoot? Are there any other special requirements or preparation (ie: permits, models, crew, research etc..)?

Final Photo-shoot report and analysis (25% of grade) uploaded to your blog including the final photograph. Group A is due Tuesday February 22nd and Group B is due Tuesday March 1st. The purpose of this report is to reflect on what worked well for you on this assignment and what you would change if you had the opportunity to go back and do it again. Be specific about the 10 items listed in the pre-light report and if you made changes to your original plan and why. You may upload a new revised lighting diagram to help illustrate your final shoot if you wish, but it is not mandatory.

Final Photograph (25% of grade) submitted to my electronic drop box by Tuesday February 22nd for group A, and Tuesday March 1st for group B. Your final photograph should be approximately 8x10 inches @ 300 dpi. The image should be retouched including any color and contrast adjustments you feel necessary. It should be a PSD or TIFF and should include all layers including the lay-out on it’s own layer. Your final photograph will be graded on: 1. Technical expertise (lighting, color balance, retouching, focus, etc.) 2. Creativity (both in concept and in problem solving) 3. Appropriateness to the assignment (Does your image fulfill the client’s request for a cover image of a business man in his environment?) 4. Overall impact (Does the concept, composition, styling and expression make the image memorable?) This electronic document will be given to the Pepsi Forum in exchange for using their facilities and food. Please include your copyright and contact info in the metadata (File>file info in photoshop). Be sure to save the document as “©FirstName_LastName” before leaving it my electronic drop box.